Best Digital Marketing Tools for Each Business in Low Budget

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. In the world of digital marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Check out the best digital marketing tools here -

1. Moz Pro

It is a website of SEO tools aimed at helping you boost your traffic, ranks, and exposure in search engine results. The capability to inspect your site using the Moz Pro spider, which should flag potential flaws and provide actionable insights, is one of the essential tools. You can also analyze your site’s ranks over hundreds and even thousands of keywords per domain.

There are a handful of free resources available if you don’t sign up for Moz Pro. Also, an effective support system is eager to offer assistance, advice, and direction on a wide range of search marketing topics.

There’s also a keyword analysis tool to help ascertain which keywords and keyword combinations are best for targeting. A backlink analysis tool uses a variety of metrics like anchor text in links and estimated domain authority to determine which keywords and search term mixtures are best for targeting.


  • Standard plan: $99 per month
  • Medium plan: $179 per month
  • Large plan: $299 per month
  • Powerful Backlinks Research
  • Check Out Link Strength
  • Advanced Backlink Analysis


  • Wide range of tools
  • Huge amount of data
  • Supportive community


  • Muted color in dashboard

2. Ahrefs

Since its launch in 2011, Ahrefs has quickly established itself as one of the most popular SEO tools on the market, with site developers and content creators all over the world using it to boost their online visibility. With over 295 billion indexed pages and over 16 trillion links, Ahrefs has the most extensive backlink index among practical SEO tools. With an improved keyword explorer, competition monitoring tools, and a large quantity of user documentation, Ahrefs could be the tool you need to boost your ranks and traffic. Ahrefs comes with all of the tools you’ll need to examine and grow your online presence. You can see your project’s rating, traffic, and backlinks on a single dashboard. Each of the five core Ahrefs elements, as listed below, can be easily accessed from the landing page.


Ahrefs has several unique features, including a proprietary web crawler that is slightly slower than Google in size and performance. While other programs offer similar features, Ahrefs’ best-in-class link analysis, comprehensive research tools, and skilled customer service make it one of the best options for evaluating and enhancing your domain’s online visibility.


  • Light: $99 per month
  • Standard: $179 per month
  • Advance: $399 per month
  • Agency: $999 per month
  • Rank Tracker
  • Site Explorer
  • Site Audit
  • Ranking index
  • Backlink index


  • competitive analysis
  • competitive analysis


  • Hard to use

3. SpyFu

SpyFu is a search analytics startup that scrapes the internet for data to help businesses and websites pick which keywords to buy through Google AdWords. SpyFu also compares search results to search phrases, allowing companies to understand better the types of searches and word strings for which they appear on Google’s search results pages (SERP).


SpyFu successfully assists you in “spying” on your competitors by detecting the keywords your competitors purchase for internet advertising and determining the most popular words and phrases. It allows you to stay one step ahead of your competition in your market while simultaneously increasing traffic to your websites.

SpyFu is one of the few tools that come close to matching the depth and use of SpyFu. It is less expensive than its main competitors, is simple to use, and can be tailored to fit your specific requirements. It’s a comprehensive and well-designed tool with all of the PPC, SEO, and keyword research functions that anyone would require, from a large corporation to a bit of business.


  •  Basic plan: $39 per month
  • Professional program: $79 per month
  • Allows you to ‘spy.’
  • Best suited to new startups
  • Provides all of the PPC, SEO, and keyword research tools


  • Easy to use
  • A comprehensive set of features
  • Competitively priced


  • Data overkill can be challenging to sort through.

The SEO toolbox from SEMrush includes a comprehensive set of SEO tools. You’ll be able to get full keyword analysis results as well as an overview of any domains you have control over. More importantly, the SEO toolbox enables you to compare the performance of your page to that of your competitors.

Your competitors’ critical online traffic sources, such as the top referring sites, can be revealed through traffic analytics. It allows you to compare your and your competitors’ websites’ average session time and bounce rates. “Traffic Sources Comparison” also provides a quick overview of various competitors’ digital marketing platforms. For those unfamiliar with SEO jargon, bounce rates refer to the percentage of people that visit a website and then leave without visiting any other pages on the same site.

The domain overview does a lot more than just exposing the SEO methods of your competitors. You can also check how your domains perform on desktop and mobile devices, as well as the keywords they’ve chosen to target.

SEMrush has received a lot of great press, but it’s also been chastised for using SEO lingo like ‘SERP,’ which may turn off new users. A monthly ‘Pro’ subscription costs $119.95 and gives you access to all SEO tools.

Over time, SEMrush has expanded its toolset to include a writer marketplace, a traffic-boosting tool, an agency toolset, and even a white-glove service for PR firms.


  • Pro plan: $119.95 per month
  • Guru plan: $229.95 per month
  • Business plan: $449.95 per month
  • It helps to identify your competitors
  • Drill down to the fine details
  • Traffic Sources Comparison


  • Analyze competitors’ metrics
  • Informative robust dashboard
  • Comprehensive toolset


  • It uses some complicated terminology

5. Majestic

Since its inception in 2011, SEO experts have consistently praised Majestic SEO Tools. As a result, it’s one of the first SEO tools on the market.

The tool’s primary focus is on backlinks or links between two websites. Majestic has a lot of backlink data because it has a significant impact on SEO performance.

Users can search both a ‘Fresh Index,’ which is crawled and updated throughout the day and a ‘Historical Index,’ which has been lauded for its lightning-fast internet retrieval speed.

Majestic’s ‘Lite’ edition, which costs $50 a month, includes a mass backlink checker, a list of referring domains, IP addresses, and subnets, and Majestic’s integrated ‘Site Explorer.’ This function, designed to provide you with an overview of your online store, has been criticized as outdated. Majestic also doesn’t have a Google Analytics interface.


  • Lite: $49.99 per month
  • Pro: $99.99 per month
  • Full API: $399.99 per month
  • Keyword analysis
  • Backlink management
  • Task management


  • Huge amount of data
  • Multiple features
  • Excellent analysis


  • Not suitable for developers

6. Google Search Console

For new web admins, Google Search Console (GSC) is a fantastic approach to get started with SEO. Regardless of the size of your site or blog, Google’s excellent Search Console (previously Webmaster Central) and the countless user-friendly tools under its hood should be your first port of call, even if you’re not an SEO expert.

The suite of tools can help you monitor your site’s performance and identify any problems (such as negative spammy links), as well as guarantee your site is Google-friendly and track Google’s crawling of your site.

If your site has been penalized, you can also report spam and request reconsideration. In addition, if you don’t study their Webmaster Guidelines regularly, you’ll just have yourself to blame if something goes wrong. New features are added to Search Console regularly, such as the new URL inspection tool and the new sitemaps report.

The Webmasters Help Community can assist you, a site where web admins can participate and exchange troubleshooting and performance recommendations.


  • Free of cost
  • Search Console is constantly updated
  • It can even report spam


  • Ideal for beginners
  • Easy access to key metrics
  • Free support


  • No

7. Advanced Web Ranking

Advanced Web Ranking is an excellent SEO tool for teams with many keywords to track. It’s ideal for agencies and in-house teams because of its capacity to track keywords at a hyper-granular level (including SERP features) and white-label reporting. This program can also track 3,000 search engines from over 170 countries, including Baidu, Yandex, Amazon, YouTube, and others. Advanced Web Ranking also does a comprehensive competition analysis, including market share, predicted visitors, and the identification of new competitors.


  • Hyper-specific local SEO results
  • 3.000 search engines
  •  Supports unlimited users with different rights


  • There is no link-building module.


  • Starter: $49 per month.
  • Pro: $99 per month.
  • Agency: $199 per month.
  • Enterprise: $499 per month.
  • We are finding specific keyword rankings at the local level.
  • They are performing keyword research.
  • You are tracking large volumes of keywords.

8. Serpstat

Serpstat is all about streamlining processes, and we’d want to assist you in doing so. One of our specialists will contact you to discuss your future choices. A customized presentation, a trial period, extensive training papers, webinar recordings, and individual Serpstat assistance are all possibilities. When you use Serpstat, we want you to feel at ease. The freemium approach allows you to quickly lookup keywords, research rivals, and get to know Serpstat. It’s now or never to sign up for free! Don’t waste any more time trying to locate the crucial report. You may find out everything you need to know about any domain with the Serpstat plugin in just one click.

They provide all of the features and capabilities you’d expect from an enterprise-level eCommerce website builder, such as unlimited items, users, and bandwidth, as well as SEO marketing tools and over 100 different themes to select from.


  • Lite plan: $69.00 per month
  • Standard method: $149.00 per month
  • Advanced technique: $299.00 per month
  • Enterprise plan: $499.00 per month
  • Backlink Analysis
  • Keyword Research
  • Site Audit
  • Website Analysis


  • Rank tracker
  • PPC research
  • Serpstat Website SEO checker


  • Site auditing is relatively slow for a large website
  • Inaccurate keyword recommendation

9. Authority Labs

Authority Labs is another handy SEO tool with an easy-to-use interface. With Authority Labs, you can effortlessly set up many sites and optimize your SEO efforts. It also contributes to acquiring location-specific rank tracking, allowing you to target your audience with pinpoint accuracy. Users can also maintain tabs on their industry competitors’ SEO attempts and methods. You can track your SEO performance with reliable and precise keyword data. With the most powerful SEO data API available, you can boost your data analytics. You can maintain track of your ranks using the most comprehensive set of daily SERP data points available. To consume data, use your internal BI tool.


  • Free Trial


  • Unchangeable filter setting


  • Plus: $39.99 per month
  • Pro: $99.00 per month
  • Pro Plus: $225.00 per month
  • Express: $450.00 per month
  • Keyword Targeting
  • Daily Reporting
  • Global Tracking

10. LinkMiner

The Link Strength metric, which is based on well-known indicators like Citation Flow, Trust Flow, and others, are used by LinkMiner to determine the SEO worth of backlinks. Type in your rival’s domain and wait for the magic to happen. LinkMiner from Mangools is a powerful backlink checker that can help you detect broken links. It also incorporates data from Ahrefs, Moz, and other sources, such as DA, Facebook likes, and backlinks. Allowing yourself to be overwhelmed by a flurry of browser tabs is not a good idea. You may see the referring page and find the anchor placement with a single click. It’s something we make a point of stressing for you.


  • Finding specific types of backlinks
  • Evaluating the strength of the links


  • It does not always accurately assess the power of the backlinks


  • Standard plan:  $29.00 per month
  • Link Strength
  • Advanced Backlink Analysis
  • Powerful Backlinks

11. WooRank

Remove the need for several marketing tools and boost your team’s efficiency. Analyze your SEO, uncover keyword opportunities, and troubleshoot technical difficulties all in one project. Deliver the most up-to-date version of your Website, packed with dozens of detailed data points and recommendations for correcting the issues we found. WooRank is a self-contained website evaluation and SEO strategy analyzer. It provides you with a lot of important information that might assist you in increasing the traffic, leads, and sales of your Website.
Digital marketers, web admins, and agencies will benefit from this SEO tool.


  • Pro: $59,99 per month
  • Premium: $179.99 per month
  • Enterprise plan: $249.99 per month
  • SEO Monitoring
  • Keyword Tool
  • Sales Tools


  • WooRank Extension
  • Site Crawl


  • Bit expensive

12. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a powerful SEO site evaluation tool that is simple to use.

It can monitor both small and large domains, where manually inspecting each page would take a long time. A redirect, meta refresh, or duplicate page issue might easily be overlooked. You can check, analyze, and filter the crawl data as it is acquired and updated in real-time using the system’s user interface.


The SEO Spider allows you to export crucial onsite SEO elements like URLs, page names, meta descriptions, and headings to a spreadsheet, subsequently generating SEO recommendations.


  • Free of cost, but if you want more, there is paid version available
  • Audit Redirects
  • Analyze Metadata
  • XML Sitemaps


  • Extracting data with XPath
  • Crawling JavaScript websites
  • Finding duplicate content


  • Lacks an API
  • The free version comes with limited options

13. Fat Rank

Fat Rank is a fantastic Chrome addon showing where your Website ranks on Google. The Fat Rank mobile app and Chrome plugin also allows users to download CSV reports directly. Fat Rank is a browser-based keyword rank checker that is entirely free. Simply visit a website, click the Fat Rank icon, type in your search terms, and it will tell you where that Website ranks in Google, as well as which page URL ranks. For competitive research, recruiting, and even simple customer ranking reports.


  • CSV and PDF Reporting
  • Unlimited Keywords and Domains


  • It does not allow you to save previous keyword data
  • You can check only one keyword at a time


  • Free of cost
  • Competitors’ keyword research
  • Quick ranking reports
  • Multiple keyword checks

14. Pitchbox

Pitchbox makes it simple to locate experts in your niche in seconds with its many prospecting profiles and simple keyword search. You’ll save hundreds of hours per month while keeping complete control over your messaging. Without having to type anything in manually, customize each outreach email to your target opportunities, and follow up with prospects who haven’t answered, raising response rates by 62 per

on average. Pitchbox is a one-stop shop for influencer outreach and content marketing that automates and streamlines the process. It helps you connect with influencers and bloggers, leading to significant link-building opportunities.


  • Customizing outreach emails with automatic follow up
  • Making data-driven decisions to bring maximum results


  • Do not provide high-end backlink service


  • Customizable
  • Outreach Campaigns
  • Opportunity Detail Screen
  • Workflow

15. SEOptimer

SEOptimer is a Website SEO Checker that examines all of these factors and more to determine if any faults keep your site from reaching its maximum potential. To assist you in improving, we present a prioritized set of clear, practical recommendations. SEOptimer is a straightforward SEO audit tool that can help you improve your Website ranking. A professional SEO audit is written in easy-to-understand language that encourages action will help you attract more customers. Simply upload your logo, fill in your company details, and customize the styling to match your brand. You may build a PDF SEO audit in about 20 seconds.


  • Off-Page Optimization that includes building quality links
  • Content marketing


  • No mobile app


  • DIY SEO plan: $19.00 per month
  • White Label plan: $29 per month
  • White Label & Embedding plan: $59 per month.
  • Ad campaign management for a quick traffic
  • Social campaigns to improve social presence

Frequently asked questions about best digital marketing tools

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